A low cost, fun introduction to ecodesign that will set your business on the right path to increasing efficiencies, profits and market share. This illustrated booklet examines the driving forces behind ecodesign, the impact of take-back regulations, life cycle design and the reasons why some designs fail. It looks at ecodesign techniques, with case studies from companies who have successfully harnessed ecodesign strategies. This booklet is an ideal introduction to ecodesign for managers, designers and students.